Association Marocaine de Recherche et d'Échange Culturel (AMREC) · 2022
55 Years of Amazigh Cultural Advocacy - AMREC and UNESCO Programme
An institutional and media campaign marking 55 years of Amazigh cultural advocacy in a national and international context.
- Client
- Association Marocaine de Recherche et d'Échange Culturel (AMREC)
- Capabilities
- Communication Strategy, Creative Campaigns, Content Creation, Video Production, Social Media, Paid Media, Copywriting
- Industries
- NGO & Nonprofit, Institutional, Culture & Creative Industries, Human Development
- Location
- Rabat, Maroc
Challenge
Commemorate 55 years of advocacy, mobilise institutional and media stakeholders, and position AMREC's story within a UNESCO context.
Approach
Through Mohamed Amine El Moussaoui's founder-led experience, administrative follow-up, planning, the press briefing, invitations and press kits, print materials, X-banners, social advertising and making-of content were coordinated around the 25 November press briefing and a UNESCO side event on 29 November.
Deliverables
• Communication plan
• Press briefing
• Invitations and press kits
• Print materials and X-banners
• Social media advertising
• Video and making-of content
Outcome
The framework connected national mobilisation around AMREC's history with communication in an international forum.
Quantities come from production records. No media reach, attendance or conversion data is available.
Verified metrics
85
institutional addresses targeted
pdf24_merged (2)_compressed (1).pdf, liste et documents de production.
300
printed folders
pdf24_merged (2)_compressed (1).pdf, pièces de production.
5
X-banners produced
pdf24_merged (2)_compressed (1).pdf, pièces de production.
Related services
- Communication Strategy
- Creative Campaigns
- Content Creation
- Video Production
- Social Media
- Paid Media
- Copywriting
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