Association Marchica pour le Théâtre et le Cinéma (AMTC)
Rmas - Amazigh Theatre Communication System
An integrated visual, editorial and public-relations system supporting an Amazigh theatre production and its audiences in Morocco and the diaspora.
- Client
- Association Marchica pour le Théâtre et le Cinéma (AMTC)
- Capabilities
- Communication Strategy, Visual Identity, Content Creation, Video Production, Copywriting
- Industries
- NGO & Nonprofit, Culture & Creative Industries
- Location
- Nador, Maroc; communication destinée également à la diaspora européenne
Challenge
AMTC needed to translate the cultural value of Rmas into a coherent system capable of supporting institutional applications, tour administration, media relations and the promotion of multiple performances.
Approach
Through the founder-led experience of Mohamed Amine El Moussaoui, completed before Global Comm's legal incorporation in 2025, the application file for the ministry responsible for Moroccans living abroad was structured, supporting documents for the artists' visa files were prepared, and a targeted press and digital communication plan was developed. The work also covered the production's visual system, date-specific posters, invitations, roll-ups, banners, print coordination and recap content.
Deliverables
• Institutional application file
• Administrative documentation for artists
• Press and digital communication plan
• Production visual identity
• Posters, invitations, roll-ups and banners
• Recap videos and post-event content
Outcome
The production received a coherent communication framework linking institutional documentation, media outreach, performance promotion and post-event storytelling.
No public audience, attendance or performance metrics were available in the reviewed sources.
Related services
- Communication Strategy
- Visual Identity
- Content Creation
- Video Production
- Copywriting
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